Business
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176Scams and How to Spot & Avoid Them
No matter how smart we think we are, we can all fall victims to scams at times. Through this article, we try...
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48636 Reasons Why COVID will be a Blessing for the Indian IT Industry
Will the Indian IT Industry boom in the post-Covid world? KPMG’s Technical Director, Dr. Dhaval Sheth, discusses 6 reasons how Indian ITES...
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5921Audi Banana Girl Advert – Genuine Mistake or Marketing Genius
Marketing expert Abhishek Sareen discusses the new controversial Audi Banana Girl advert. Heartfelt apology or a pre-planned marketing move? Is Audi’s new...
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6371Marketing Gimmicks, Tactics & How We Fall for Them
From FMCG products to lifestyle products & clothing, Shilpa Ahuja gives examples of marketing gimmicks & tactics brands use for false advertising....
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363Economics of the Indian Film Industry
We discuss how Bollywood is no different than other industries, new challenges in it and our predictions about the economics of the...
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6023If You Dare to Disrupt, Then Dare to Invest
To disrupt the Indian economy, Indian startups need a disruptive investment strategy that can encourage innovation. Here’s how India can build a...
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863India Stepping Out – Not an Aspiration, But a Responsibility
Analyzing the colonial era and World Wars, this paper aims to explain why India, despite having been a historically abundant region, couldn’t...
