{"id":1276,"date":"2023-08-07T17:57:51","date_gmt":"2023-08-07T12:27:51","guid":{"rendered":"https:\/\/opiniown.com\/?p=1276"},"modified":"2023-08-07T18:01:57","modified_gmt":"2023-08-07T12:31:57","slug":"rise-and-fall-of-bollywood","status":"publish","type":"post","link":"https:\/\/opiniown.com\/rise-and-fall-of-bollywood\/","title":{"rendered":"The Rise and Fall of Bollywood"},"content":{"rendered":"\n

Explore Bollywood’s journey from dazzling heights in the 90s to unexpected lows in the 2020s. Discover what’s went so wrong behind the glitz and glamour.<\/em><\/p>\n\n\n

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\"rise-and-fall-of-bollywood\"<\/figure><\/div>\n\n\n

Close your eyes and take a trip down memory lane \u2013 back to the golden age of Bollywood, when it was India’s heart and soul. Well, they say Bollywood’s golden age was the 60s, but millennials will agree with me that it was 80s-90s – but that debate is for another article.<\/p>\n\n\n\n

Those were the days when every cultural shift was reflected in the silver screen, and Bollywood stars were our ultimate role models. We waited for the release of every new movie, knew the lyrics of every hit song by heart, and could enact every iconic scene flawlessly. We knew the names of every screenwriter, playback singer, and director. <\/p>\n\n\n

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\"Dil\"
Madhuri Dixit and Aamir Khan in Dil<\/span><\/figcaption><\/figure><\/div>\n\n\n

But alas, the times have changed, and so has Bollywood. So today, I think I\u2019ll write what is kinda on everyone\u2019s minds already, and explore the rise and fall of this iconic industry, its challenges, and the factors that contributed to its (negative) transformation.<\/p>\n\n\n\n

Bollywood’s Glorious Past<\/h2>\n\n\n\n

In the days of yore, Bollywood held sway over our hearts and minds. But that wasn\u2019t just because of the limited entertainment options at the time. It was because of the quality of cinema, the soul of Bollywood. Its movies beautifully captured every cultural nuance, every heartbeat of the Indian youth, and reflected the evolving aspirations of India. <\/p>\n\n\n

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\"rajesh<\/figure><\/div>\n\n\n

We witnessed characters who were aspirational yet relatable, with real desires, fears, and values. Remember the suave Amitabh Bachchan in Don<\/em> who we couldn\u2019t stop fangirling over even though he was the ultimate baddie? Or Salman Khan in Maine Pyar Kiya<\/em>, where he stole our hearts with his charm and vulnerability? Bollywood truly connected with its audience through its characters.<\/p>\n\n\n

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\"Don_quarantine
Amitabh Bachchan and Helen in Don<\/span><\/figcaption><\/figure><\/div>\n\n\n

40s-60s: Enchanting Chapter in Indian Cinema<\/h3>\n\n\n\n

The golden era of Bollywood, spanning from the late 1940s to the 1960s, is fondly remembered as a magical time in Indian cinema. It was a period of cinematic excellence, where legendary filmmakers like Raj Kapoor, Guru Dutt, and Bimal Roy crafted timeless classics that have become cultural treasures. The era brought forth iconic stars like Dilip Kumar, Madhubala, and Dev Anand, whose performances continue to inspire generations.<\/p>\n\n\n

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\"mera<\/figure><\/div>\n\n\n

Bollywood’s golden age was characterized by its melodious music, heartfelt storytelling, and a deep connection with the Indian audience. This heartfelt connect with the Indian audiences really transformed the image of the industry in India\u2019s mind, attracting the best of the best talent, glamorising careers in Bollywood as the most coveted in art.<\/p>\n\n\n\n

The Next Generation: A Journey of Transformation<\/h3>\n\n\n\n

Bollywood, over the next few decades, witnessed a profound evolution, as the industry embraced modern storytelling, and experimenting with diverse genres and narratives.<\/p>\n\n\n

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\"DDLJ\"<\/figure><\/div>\n\n\n

The emergence of talented directors like Ram Gopal Verma, Sanjay Leela Bhansali, Farhan Akhtar, and Anurag Kashyap brought fresh perspectives to the table.<\/p>\n\n\n\n

Bollywood stars like Shah Rukh Khan, Aishwarya Rai, Aamir Khan, and Priyanka Chopra gained international recognition, expanding the global footprint of Indian cinema. Every Indian felt represented, validated. From unbelievably hilarious comedies like Andaz Apna Apna<\/em> to tearjerker dramas like Hum Aapke Hain Koun<\/em>, we were spoilt for choice!<\/p>\n\n\n\n

Impact on India and Indian Youth<\/h2>\n\n\n\n

The golden era of Bollywood and its evolution to the 2000s left an indelible impact on India and its youth. Bollywood movies became more than mere entertainment; they reflected the country’s social fabric, capturing its traditions, values, and aspirations. The golden era instilled a sense of pride and cultural identity among Indians, showcasing their rich heritage to the world.<\/p>\n\n\n

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\"lamhe<\/figure><\/div>\n\n\n

As Bollywood entered the 2000s, it became a powerful medium for addressing contemporary issues and promoting social change. Movies like Lagaan<\/em>, Rang De Basanti<\/em>, Swedes<\/em>, 3 Idiots<\/em>, and Taare Zameen Par<\/em> resonated deeply with audiences, sparking discussions and inspiring positive action.<\/p>\n\n\n\n

These masterpieces continue to serve as a mirror reflecting the diverse shades of the nation’s soul, inspiring generations and uniting people under the universal language of cinema. With its enchanting melodies and unforgettable stories, needless to say, the Indian audiences had nothing but higher expectations from the future of cinema.<\/p>\n\n\n

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\"7-disco-outfits-helen-70s-bollywood-fashion-style\"
LtoR – Parveen Babi from Shaan, Helen from Don, Helen from Caravan, Helen (T) from Jane Anjaane, Helen (B) from Kalicharan<\/span><\/figcaption><\/figure><\/div>\n\n\n

The Shift in Audience Preferences<\/h2>\n\n\n\n

Fast forward to the present, and we find a changing audience landscape. Thanks to OTT platforms like Prime and Netflix, and multiplexes, the modern Indian movie-goer has more choices than ever.<\/p>\n\n\n

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\"India-Stepping-Out-Not-an-Aspiration-But-a-Responsibility\"<\/figure><\/div>\n\n\n

Should we blame torrents or multiplexes for Indian audiences drifting towards at-home viewing of movies? Have we finally found solace in the world of OTT platforms? Who knows? The shift started in 2000s, thanks to PVR\u2019s expensive popcorn, multiplexes\u2019 expensive parking, and rising prices of movie tickets. And thanks to reducing quality of Indian movies and music, moviegoers started getting really selective about their cinema-going preferences.<\/p>\n\n\n

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\"extraction
Chris Hemsworth in Extraction (Netflix)<\/span><\/figcaption><\/figure><\/div>\n\n\n

Then we turned to Hollywood flicks like the Avengers, Jurassic World series and Star Wars saga and what not. The era of the Indian superstar seems to be fading, and Bollywood is left pondering why.<\/p>\n\n\n\n

Bollywood’s Disconnect with Modern India<\/h3>\n\n\n\n

During and before the 2000s, Bollywood movies never failed to glamorise every average Indian personality trait and trend, like the cool guy, platonic friendships, patriotism, party, girl, casual sex, extramarital affairs, but very few movies represent the post-millennium relationships, friendships, grad school life and family dynamics today.<\/p>\n\n\n

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\"Hum<\/figure><\/div>\n\n\n

Why This Shift?<\/h2>\n\n\n\n

Bollywood today is marked by its embrace of global influences, and changing storytelling trends, catering to a more cosmopolitan audience.<\/p>\n\n\n\n

One noticeable difference between the past and present is Bollywood’s shift towards urban appeal, through storytelling devices that may not necessarily be positive. Case in point – offensive language, a shallow heroine, action sequences that don\u2019t matter to the characters\u2019 emotional journey – the list goes on. <\/p>\n\n\n

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\"cimedy-movies-evolution-bollywood\"
Comedy movies then vs. now (L to R): Golmaal, Grand Masti<\/span><\/figcaption><\/figure><\/div>\n\n\n

While the golden era of Bollywood was deeply rooted in Indian traditions and values, the present-day industry often finds itself treading a fine line between global sensibilities and maintaining cultural authenticity.<\/p>\n\n\n\n

The increased focus on commercial success and the incorporation of elements from Western cinema has at times led to diluting the traditional essence of Bollywood films. Let\u2019s just say that in an effort to please everyone, they end up pleasing no one.<\/p>\n\n\n\n

While this may sound like a rant, the decrease in the overall films being released per year, and the overall percentage of box office successes confirms my theory. According to an article published in The Hindu<\/a> in 2021, the success rate of Hindi is only 8-10%, by far the lowest survival rate of cinema in the world. Among the top 100 highest earning<\/a> Hindi movies domestically (not adjusted for inflation), only 14 are releases of 2020s.<\/p>\n\n\n

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\"top-Bollywood-actor-to-follow-tiger\"<\/figure><\/div>\n\n\n

The social impact of Bollywood on Indian youth is a more subjective change, yet undeniable. The golden era’s movies had a more profound influence on society, addressing pertinent issues and serving as a catalyst for social change.<\/p>\n\n\n\n

On the other hand, the present-day Bollywood, although catering to a larger and more diverse audience, may lack the same level of societal impact. Socially relevant movies that address pressing issues have become rarer, such as Secret Superstar<\/em> or Chhapaak<\/em>; and the focus seems to be shifting towards entertainment that appeals to a wider section of viewers.<\/p>\n\n\n\n

Quality: Then vs. Now<\/h3>\n\n\n\n

The quality of Bollywood movies has also seen a shift over the years. The overall screen presence, plots, and screenplay seem to lack the depth and authenticity of the past.<\/p>\n\n\n\n

Music, which was once soul-stirring and hummable, has lost its magic. The distinct Bollywood style music with its beautiful use of Indian instruments and plot-conscious lyrics has become a rarity. Instead of capturing the hidden aspirations and fears of the characters, the lyrics today commonly become generic and repetitive that can just as well fit into any other movie or any other generic character.<\/p>\n\n\n\n

I can also go into the repo baby debate on the impact of cinema quality, but that\u2019s already been over-discussed this year and the last.<\/p>\n\n\n

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\"one-side-pulled-back-hairstyle-celeb-inspo\"<\/figure><\/div>\n\n\n

Evolving Plots and Characters<\/h3>\n\n\n\n

One significant factor contributing to Bollywood’s fall is its disconnect with the changing social causes and sentiments of India. Ever wondered why some movies are so addictive and others fall flat? No, it\u2019s not the plot, it\u2019s the characters. Some characters feel so real we can feel their sentiments, hope for their dreams to come true and love them for their flaws. But that can\u2019t happen if the character\u2019s desires, fears and flaws are nonexistent or never talked about.<\/p>\n\n\n

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\"14-printed-shirt-mens-70s-bollywood-fashion-style\"
LtoR – Amitabh Bachchan from Don, Rishi Kapoor (T) from Bobby, Amol Palekar (T) from Chhoti Si Baat, Shashi Kapoor (B) from Deewar, Rishi Kapoor (B) from Bobby, Asrani from Ajnabee<\/span><\/figcaption><\/figure><\/div>\n\n\n

Plots and characters have lost their relatability, with heroes becoming larger than life and almost flawless. Salman Khan in films like Bodyguard and Ek Tha Tiger, Shah Rukh Khan in Chennai Express and Aamir Khan in PK are some prime examples that started this trend, where the main character is flawless from the start, hence has no character arc.<\/p>\n\n\n\n

While the hero is the flawless and only centrepiece of the typical modern Bollywood film, every parent is irrelevant, and every heroine is – well, unnecessary. And what about the new faces of India? Where\u2019s our delivery boy, the digital cabbie, the entrepreneur, the single mom, the power couple, and the smart, confident yet flawed Gen-Z working woman?<\/p>\n\n\n

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\"bollywood<\/figure><\/div>\n\n\n

Instead of representing the complexities of modern Indians, modern Bollywood movies create stereotypes. For example, Indian women these days are almost always the same character – the sexy party girls who flirt. The modern Indian is now underrepresented on the silver screen, leaving many feeling ignored and unacknowledged.<\/p>\n\n\n\n

The charm of glamorizing the NRI lifestyle has also faded away in today\u2019s society, but many commercially successful films still fail to show what good modern India has to offer.<\/p>\n\n\n\n

The Changing Face of Bollywood<\/h3>\n\n\n\n

As we bid adieu to the golden age of Bollywood, we must acknowledge that times change, and so do our preferences. Let\u2019s not forget, many of the problems I\u2019ve described above are even prevalent in Hollywood. Instead of seeing new characters and storylines, there\u2019s a visible focus on remakes or continuing old franchises, like Star Wars, Jurassic Park, all Disney princess movies. <\/p>\n\n\n\n

While nostalgia may pull us back to those heartwarming classics, modern films need to recreate the magic of those old movies that continue to hold a special place in our hearts, through new storylines and characters we care about, through new talented artists, reminding us of a time when Bollywood truly captured the soul of India.<\/p>\n","protected":false},"excerpt":{"rendered":"

Explore Bollywood’s journey from dazzling heights in the 90s to unexpected lows in the 2020s. Discover what’s went so wrong behind the glitz and glamour. Close your eyes and take a trip down … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":1277,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[33,845,38,6,264,847,16,44],"_links":{"self":[{"href":"https:\/\/opiniown.com\/wp-json\/wp\/v2\/posts\/1276"}],"collection":[{"href":"https:\/\/opiniown.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/opiniown.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/opiniown.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/opiniown.com\/wp-json\/wp\/v2\/comments?post=1276"}],"version-history":[{"count":3,"href":"https:\/\/opiniown.com\/wp-json\/wp\/v2\/posts\/1276\/revisions"}],"predecessor-version":[{"id":1280,"href":"https:\/\/opiniown.com\/wp-json\/wp\/v2\/posts\/1276\/revisions\/1280"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/opiniown.com\/wp-json\/wp\/v2\/media\/1277"}],"wp:attachment":[{"href":"https:\/\/opiniown.com\/wp-json\/wp\/v2\/media?parent=1276"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/opiniown.com\/wp-json\/wp\/v2\/categories?post=1276"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/opiniown.com\/wp-json\/wp\/v2\/tags?post=1276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}