Abhishek Sareen

Abhishek Sareen is a marketing professional with over 16 years of experience. He started his career as a management consultant and currently works in international business. He has set up businesses like Track & Trail, BrooksBicycles.com and created consumer brands like Montra, Machcity and Roadeo. He’s is a passionate cyclist and participated in several endurance competitive events like MTB Himalaya. His interests are in behavioral psychology, economics and chess. He is a graduate in Computer Science and an MBA in Marketing. He completed his executive education from IIM-A in 2016 focusing on business strategy.

Trends in Electric Vehicles Show 70s Styling

June 6, 2021June 5, 2021 by Abhishek Sareen

Opel-manta-gse-elektromod retro ev design trend

While retro styling isn’t a popular theme in modern automotive design, companies are going for 70s and 80s inspired retro styling in electric cars. Abhishek Sareen discusses the reasons behind these latest trends … Read more

Death: Inevitable yet Least Reflected

April 28, 2021April 19, 2021 by Abhishek Sareen

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In an essay of self-reflection and spiritual analysis, Abhishek Sareen discusses how we perceive death, how that affects the way we live our lives and what could be done differently. I have been … Read more

Apple, A Lifestyle Company? – That’s Great! Isn’t it?

January 22, 2021 by Abhishek Sareen

intel vs apple lifestyle company news

It is widespread on news media that Intel’s new CEO-to-be, Pat Gelsinger, has recently been viewed as taking a potshot at Apple by calling them a lifestyle company. As a Verge recently reported, … Read more

Black, White & Grey of the Political Spectrum

October 23, 2020October 1, 2020 by Abhishek Sareen

political-moral-spectrum

Political spectrum explained: this article explores the grey side of life and discovers the similarities between moral and political stances. As kids it’s difficult to comprehend the moral concepts of life. Thus parents … Read more

Scams and How to Spot & Avoid Them

March 5, 2021September 15, 2020 by Abhishek Sareen

scams-and-how-to-spot-them

No matter how smart we think we are, we can all fall victims to scams at times. Through this article, we try to define scams by categorizing them into different types, and analyze … Read more

The Curious Case of a Working Woman in India

December 2, 2020August 15, 2020 by Abhishek Sareen

Working-Women-in-India

Discussing gender-equality, Abhishek Sareen shares how the Indian society pressures men to be the sole-earners and how the modern man prefers to marry a working woman for a financial & social balance. Women … Read more

Audi Banana Girl Advert – Genuine Mistake or Marketing Genius

October 23, 2020August 6, 2020 by Abhishek Sareen

Audi-RS4-1-Avant-Girl-Banana-Advert

Marketing expert Abhishek Sareen discusses the new controversial Audi Banana Girl advert. Heartfelt apology or a pre-planned marketing move? Is Audi’s new ad the beginning of a new era of marketing, where brands … Read more

Information Overload, Filtration and Detoxification

March 5, 2021July 7, 2020 by Abhishek Sareen

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A stranger’s tweet with no proof has the power to shock & anger us. We discuss why people are addicted to information, and how information overload is affecting us & the society today. … Read more

Economics of the Indian Film Industry

July 1, 2020 by Abhishek Sareen

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We discuss how Bollywood is no different than other industries, new challenges in it and our predictions about the economics of the Indian film industry. Since Sushant Singh Rajput’s suicide, there have been lot … Read more

Need for Spreading Self-Information: A Basic Human Need

June 29, 2020June 25, 2020 by Abhishek Sareen

need for spreading self information forwarding

Abhishek Sareen discusses his theory of a human need nobody talks about – need for spreading self-information: why we have it & how it’s expressed. I’m a very big fan for Maslow’s hierarchy … Read more