Abhishek Sareen

Abhishek Sareen is a marketing professional with over 16 years of experience. He started his career as a management consultant and currently works in international business. He has set up businesses like Track & Trail, BrooksBicycles.com and created consumer brands like Montra, Machcity and Roadeo. He’s is a passionate cyclist and participated in several endurance competitive events like MTB Himalaya. His interests are in behavioral psychology, economics and chess. He is a graduate in Computer Science and an MBA in Marketing. He completed his executive education from IIM-A in 2016 focusing on business strategy.

Whatsapp Forwards and Misinformation

March 22, 2023 by Abhishek Sareen

psychology of whatsapp forwards sharing news misinformation

The advent of social media has revolutionized the way we consume and share information. Platforms like WhatsApp have made it easier than ever before to share news and insights with our friends and … Read more

Are Mutual Fund Really Sahi? Discover Unspoken Dark Side

July 19, 2022 by Abhishek Sareen

mutual-funds-stocks-money-investment-financial

We have definitely come across the advertisements, where top celebrities endorse mutual funds, just calling them the right choice. Over the last few years, mutual funds have gone from being ‘too risky for … Read more

Are We Free? How to Attain Freedom in the Post-Modern Era

July 1, 2022 by Abhishek Sareen

freedom-meaning-free-millennial-middle-class

The word “freedom” has a different meaning for different people. In our so called post-modern society, it is difficult to say whether we are more free now or we used to be in … Read more

Trends in Electric Vehicles Show 70s Styling

August 7, 2022June 5, 2021 by Abhishek Sareen

Opel-manta-gse-elektromod retro ev design trend

While retro styling isn’t a popular theme in modern automotive design, companies are going for 70s and 80s inspired retro styling in electric cars. Abhishek Sareen discusses the reasons behind these latest trends … Read more

Death: Inevitable yet Least Reflected

April 28, 2021April 19, 2021 by Abhishek Sareen

bungee jump abhishek sareen facing death

In an essay of self-reflection and spiritual analysis, Abhishek Sareen discusses how we perceive death, how that affects the way we live our lives and what could be done differently. I have been … Read more

Apple, A Lifestyle Company? – That’s Great! Isn’t it?

January 22, 2021 by Abhishek Sareen

intel vs apple lifestyle company news

It is widespread on news media that Intel’s new CEO-to-be, Pat Gelsinger, has recently been viewed as taking a potshot at Apple by calling them a lifestyle company. As a Verge recently reported, … Read more

Black, White & Grey of the Political Spectrum

October 23, 2020October 1, 2020 by Abhishek Sareen

political-moral-spectrum

Political spectrum explained: this article explores the grey side of life and discovers the similarities between moral and political stances. As kids it’s difficult to comprehend the moral concepts of life. Thus parents … Read more

Scams and How to Spot & Avoid Them

March 5, 2021September 15, 2020 by Abhishek Sareen

scams-and-how-to-spot-them

No matter how smart we think we are, we can all fall victims to scams at times. Through this article, we try to define scams by categorizing them into different types, and analyze … Read more

The Curious Case of a Working Woman in India

August 7, 2022August 15, 2020 by Abhishek Sareen

Working-Women-in-India

Discussing gender-equality, Abhishek Sareen shares how the Indian society pressures men to be the sole-earners and how the modern man prefers to marry a working woman for a financial & social balance. Women … Read more

Audi Banana Girl Advert – Genuine Mistake or Marketing Genius

October 23, 2020August 6, 2020 by Abhishek Sareen

Audi-RS4-1-Avant-Girl-Banana-Advert

Marketing expert Abhishek Sareen discusses the new controversial Audi Banana Girl advert. Heartfelt apology or a pre-planned marketing move? Is Audi’s new ad the beginning of a new era of marketing, where brands … Read more