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Business

Crypto Currency for Beginners: Should You Really Invest?

May 12, 2022 by Abhishek Sareen
what-is-crypto-currency-beginners india

Crypto currency is a new age financial transaction system, which can potentially make the current banking system redundant. And although we all have already heard about and even read about crypto currency, most … Read more

Categories Economy

Trends in Electric Vehicles Show 70s Styling

June 6, 2021June 5, 2021 by Abhishek Sareen
Opel-manta-gse-elektromod retro ev design trend

While retro styling isn’t a popular theme in modern automotive design, companies are going for 70s and 80s inspired retro styling in electric cars. Abhishek Sareen discusses the reasons behind these latest trends … Read more

Categories Technology, Lifestyle

Apple, A Lifestyle Company? – That’s Great! Isn’t it?

January 22, 2021 by Abhishek Sareen
intel vs apple lifestyle company news

It is widespread on news media that Intel’s new CEO-to-be, Pat Gelsinger, has recently been viewed as taking a potshot at Apple by calling them a lifestyle company. As a Verge recently reported, … Read more

Categories Brands

Indian Textile Market: How Artisans are Coping Post-Covid Era

December 18, 2020December 11, 2020 by Aayushi Berawala
indian-textile-industry-cover

Fashion design student and Indian textile enthusiast Aayushi Berawala discusses how craftsmen can grow the Indian textile market to reach the modern consumer.  In a world of rapid digitization, where people are turning … Read more

Categories Economy, Arts

Do We Need Motor Vehicle Insurance? Industry Experts Discuss

November 9, 2020November 9, 2020 by Faruk Vhora & Mallika Vhora

Insurance & risk management veteran Faruk Vhora, and Mallika Vhora, expert in the field of health & insurance discuss road safety in India and why motor vehicle insurance may be more necessary than … Read more

Categories Economy

Scams and How to Spot & Avoid Them

March 5, 2021September 15, 2020 by Abhishek Sareen
scams-and-how-to-spot-them

No matter how smart we think we are, we can all fall victims to scams at times. Through this article, we try to define scams by categorizing them into different types, and analyze … Read more

Categories Economy, Markets

6 Reasons Why COVID will be a Blessing for the Indian IT Industry

March 5, 2021August 7, 2020 by Dr. Dhaval J Sheth
indian-IT-information-technology-covid-impact-job-5g-IoT-jio system

Will the Indian IT Industry boom in the post-Covid world? KPMG’s Technical Director, Dr. Dhaval Sheth, discusses 6 reasons how Indian ITES will shape up in the post-Covid world.  Information Technology (IT) encapsulates … Read more

Categories Technology

Audi Banana Girl Advert – Genuine Mistake or Marketing Genius

October 23, 2020August 6, 2020 by Abhishek Sareen
Audi-RS4-1-Avant-Girl-Banana-Advert

Marketing expert Abhishek Sareen discusses the new controversial Audi Banana Girl advert. Heartfelt apology or a pre-planned marketing move? Is Audi’s new ad the beginning of a new era of marketing, where brands … Read more

Categories Brands

Marketing Gimmicks, Tactics & How We Fall for Them

October 23, 2020July 10, 2020 by Shilpa Ahuja
Marketing-Gimmicks

From FMCG products to lifestyle products & clothing, Shilpa Ahuja gives examples of marketing gimmicks & tactics brands use for false advertising. A few days ago, I was in the supermarket, looking for … Read more

Categories Brands

Economics of the Indian Film Industry

July 1, 2020 by Abhishek Sareen
jitendra kumar jeetu actor webseries netflix tvf

We discuss how Bollywood is no different than other industries, new challenges in it and our predictions about the economics of the Indian film industry. Since Sushant Singh Rajput’s suicide, there have been lot … Read more

Categories Markets, Business, Economy
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