We have definitely come across the advertisements, where top celebrities endorse mutual funds, just calling them the right choice. Over the last few years, mutual funds have gone from being ‘too risky for … Read more
While retro styling isn’t a popular theme in modern automotive design, companies are going for 70s and 80s inspired retro styling in electric cars. Abhishek Sareen discusses the reasons behind these latest trends … Read more
It is widespread on news media that Intel’s new CEO-to-be, Pat Gelsinger, has recently been viewed as taking a potshot at Apple by calling them a lifestyle company. As a Verge recently reported, … Read more
Fashion design student and Indian textile enthusiast Aayushi Berawala discusses how craftsmen can grow the Indian textile market to reach the modern consumer. In a world of rapid digitization, where people are turning … Read more
Insurance & risk management veteran Faruk Vhora, and Mallika Vhora, expert in the field of health & insurance discuss road safety in India and why motor vehicle insurance may be more necessary than … Read more
No matter how smart we think we are, we can all fall victims to scams at times. Through this article, we try to define scams by categorizing them into different types, and analyze … Read more
Will the Indian IT Industry boom in the post-Covid world? KPMG’s Technical Director, Dr. Dhaval Sheth, discusses 6 reasons how Indian ITES will shape up in the post-Covid world. Information Technology (IT) encapsulates … Read more
Marketing expert Abhishek Sareen discusses the new controversial Audi Banana Girl advert. Heartfelt apology or a pre-planned marketing move? Is Audi’s new ad the beginning of a new era of marketing, where brands … Read more
From FMCG products to lifestyle products & clothing, Shilpa Ahuja gives examples of marketing gimmicks & tactics brands use for false advertising. A few days ago, I was in the supermarket, looking for … Read more
We discuss how Bollywood is no different than other industries, new challenges in it and our predictions about the economics of the Indian film industry. Since Sushant Singh Rajput’s suicide, there have been lot … Read more