It is widespread on news media that Intel’s new CEO-to-be, Pat Gelsinger, has recently been viewed as taking a potshot at Apple by calling them a lifestyle company. As a Verge recently reported, … Read more
Marketing expert Abhishek Sareen discusses the new controversial Audi Banana Girl advert. Heartfelt apology or a pre-planned marketing move? Is Audi’s new ad the beginning of a new era of marketing, where brands … Read more
From FMCG products to lifestyle products & clothing, Shilpa Ahuja gives examples of marketing gimmicks & tactics brands use for false advertising. A few days ago, I was in the supermarket, looking for … Read more