Marketing expert Abhishek Sareen discusses the new controversial Audi Banana Girl advert. Heartfelt apology or a pre-planned marketing move? Is Audi’s new ad the beginning of a new era of marketing, where brands … Read more
From FMCG products to lifestyle products & clothing, Shilpa Ahuja gives examples of marketing gimmicks & tactics brands use for false advertising. A few days ago, I was in the supermarket, looking for … Read more
We discuss how Bollywood is no different than other industries, new challenges in it and our predictions about the economics of the Indian film industry. Since Sushant Singh Rajput’s suicide, there have been lot … Read more
Analyzing the colonial era and World Wars, this paper aims to explain why India, despite having been a historically abundant region, couldn’t bounce back after the suffering sustained in World War II like … Read more