fashion magazines Archives

Marketing Gimmicks, Tactics & How We Fall for Them

October 23, 2020July 10, 2020 by Shilpa Ahuja

From FMCG products to lifestyle products & clothing, Shilpa Ahuja gives examples of marketing gimmicks & tactics brands use for false advertising. A few days ago, I was in the supermarket, looking for … Read more

Fashion Influencers: Fashion’s New Voice or Just Product Catalogs?

March 14, 2020February 11, 2020 by Shilpa Ahuja

olivia palermo couture fashion campaign 2020

In the fast-evolving media industry, fashion influencers have brought about a lot of disruption. In the age of who-buys-magazines-anymore, they’ve become the go-to entities to follow. But there’s a crucial ingredient they need … Read more